Since the Local 3 Pack is the first thing potential customers see when they search for a product or service, it is easy to see how getting your business (or your client’s business) featured in the 3 Pack can be a HUGE shortcut to getting to the top of page 1 of the search engine results.

In fact, the first, second, and third results receive 24.48%, 13.81%, and 9.5% of clicks respectively, for a combined total of 47.79% of clicks, according to Advanced Web Ranking (statistics for mobile traffic, December 2017).